Print Analysis Notes

Semiotics:

Denotation- what you see, apparent meaning, signifier.

Connotation-what it means, the hidden meanings that these producers are trying to get across or what is being signified.

Universal symbol- coca cola CC. slogan – ‘taste the feeling’

Audience – adult/musicians/ teens. Concert and festival.

Mise-en-scene:

 Lighting, props, costume, framing, camera angle.

Bottle – focus – focus area of the image.

Model is out of focus – shallow depth of field.

Anchorage- when text adds more meaning to the image being represented.