Tv advert analysis

It’s at a slow cutting rate which means it changes from one angle to another 

It was at slow motion when the man was coming out of the water.but they sped the pace up so it could go with the music.  

this morning we looked at an advert for O2, we talked about sound , editing, effects and mise-en-scene including cinematography. we talked about the target audience and we discussed that the target audience is for adults that are in their early or mid twenties. there was a voice over in the advert and they used  many background images and effects . In the advert they used many different angles bird eye view, high angle and low angle . in the  advert they used lighting to attract its audience and to make them feel like they're in space . the lighting of the video moves at the same speed as the same speed as the soundtrack this is to make the advert move smoothly in time for the advert. the sound is synchronised with the editing and the sound is parallel to the soundtrack so everything we hear and see in the video is moving in time . 

As soon as the advert go further it slowly transitions at a fast cutting rate to go with the non digetic soundtrack . They used different techniques to attract the audience like colours and music because there it target audience is mostly teens to adults .